Best Seller
Versace
Versace VE1264
Eye exams & designer eyewear in Dallas
Same-day glasses, contact lenses, and 3 convenient DFW locations. VSP, EyeMed & most insurance.
4.9★ rated · Bilingual English & Spanish
Finding your nearest location…
Shop glasses and contact lenses
Best Seller
Coach
Coach HC6254BD
Best Seller
Versace
Versace VE1175B
Best Seller
Ray-Ban
Ray-Ban RX6363
Best Seller
Tom Ford
Tom Ford FT5770-B
Our Optometry Services
Comprehensive Eye Exam
Starting at $69
Contact Lens Exam
Starting at $99
Myopia Management
Starting at $150
Eye Emergencies
$99 Per Visit
Diabetic Eye Exam
Starting at $99
Dry Eye Treatment
Starting at $99
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Trusted Dallas Eye Doctors
Meet Our Wonderful Eye Doctors
Meet the experienced doctors delivering comprehensive exams and personalized vision care across all three locations.
Specials
Our Specials
We take pride in keeping your eye care costs transparent — no surprises
$69
Standard Eye Exam
- Vision Test
- Prescription
- Eye Health Screening
Most popular
$94
Complete Eye Exam
- All Standard Tests
- Retinal Imaging
$99
Standard Contact Lens Exam
- Standard Contact Lens Exam
- Contact Lens Trials
- Eyeglasses Prescription
$119
Specialized Contact Lens Exam
- Specialized Contact Lens Exam
- Contact Lens Trials
- Eyeglasses Prescription
*specialized fitting includes astigmatism, multifocal and monovision
Book OnlineWe Now Carry Stellest Lenses
Ask our doctors about Essilor Stellest lenses to help slow myopia progression in children.
Premium lens coating
ZEISS Gold Coating
Ask our opticians about ZEISS Gold Coating for clear nighttime vision.
Hassle free
Easy to clean
Strength that lasts
Sharp vision
ZEISS is a registered trademark of Carl Zeiss AG. Ask your optician which products are right for your prescription and lifestyle.
Real patient stories
1,250+reviews
5-star reviews on Google
Our patients love us!
But don’t take our word for it — swipe the cards or use the arrows to read more.
David Martin
Google“Professional Excellence”
Dr. Joby and Sam at GoTo Optical and Eye Care are amazing professionals. They answered all my questions and are very knowledgeable, and thorough. They offer five star service to all their patients. I highly recommend them for your eye care needs.
Armann
Google“Great Time Visiting”
Had a great time visiting GoTo Optical and Eye Care. Great customer service, they help you get an appointment very quickly. Doctor takes his time to attend you and answers all the questions. They have all the premium brands like Gucci, Versace, YSL, Tom Ford and more. Highly recommended!!
K. Lee
Google“Exceptional Community Service”
I had to express my deepest gratitude for GoTo Optical and Eye Care off Cockrell Hill. From the first phone call, the staff was helpful, friendly, and welcoming. Their office is clean, organized, and everyone made me feel comfortable. Businesses like these add value to our communities - providing exceptional service with empathy and love for their craft right here in the neighborhood. They now have a forever client!
Michael Chen
Google“Best Eye Care Experience”
I've been coming to GoTo Optical for years and they never disappoint. The doctors are thorough, the staff is friendly, and they always have the latest designer frames. The same-day service is amazing when you need glasses quickly!
Maria Rodriguez
Google“Excellent Care”
GoTo Optical has been my go-to place for eye care. The doctors are knowledgeable and caring, and they have a great selection of frames. The staff is always helpful and makes sure you get exactly what you need.
James Wilson
Google“Professional and Friendly”
The service at GoTo Optical is top-notch. The eye exam was comprehensive and the doctor took time to explain everything. The frame selection is impressive with all the premium brands. Highly recommend!
Lisa Thompson
Google“Amazing Experience”
I had an amazing experience at GoTo Optical. The staff was welcoming, the doctor was thorough, and I found the perfect glasses. The same-day service is incredible - I got my glasses in just one hour!
We don't utilize agencies to filter our reviews, that's why instead of 5 we have 4.9 real reviews because no one is perfect and we build on trial and error constantly improving with your comments to offer you a totally different experience in the eye care business.
Common Questions
Frequently Asked Questions
VSP Premier Edge™
We’re a VSP Premier Edge™ location
Your vision benefits go further when you visit a Premier Edge location—quality eye care and eyewear, all in one place.
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Insurance Coverage
We Accept Most Insurance Plans
Major vision plans welcome — bring your card and we’ll help you maximize benefits.
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